I run creator growth
and build the systems behind it.

At Kazuo, I ran creator programs across two mobile apps — and built the payout and support infrastructure underneath them. The numbers below come from that work.

See the work Email me

Across the Kazuo app portfolio.

Counted from internal dashboards and campaign records. I can walk through the numbers on a call.

Creator programs and the systems that kept them running.

I built creator programs across two mobile apps.

AscendMax went from zero to 100+ signed creators in about two months. Tethered reached about 30M views a month at roughly $0.54 effective CPM. As the programs grew, I built the payout and creator-support infrastructure they needed.

mobile apps: 2
creators signed: 100+
monthly views: 30M
effective CPM: $0.54

$400KARR from creator-led growth in 90 days

AscendMax external campaign analytics over 180 days: 587,729,357 total views, 11,850 posts, 57.8M likes, 6.5M shares — AscendMax external campaign, last 180 days.

Measured across the Kazuo app portfolio.

I ran a 1,992-creator gifting pipeline.

Each week, I sourced about 200 creators and coordinated 60-70 gifting packages. The campaigns generated 14M+ views and $80K+ in earned media value. After I rebuilt the follow-up workflow, the creator post rate reached 48%.

1,992
creators sourced and tracked
60-70
gifting packages a week
14M+
views generated
48%
post rate after follow-up rebuild

12xreturn on earned media

The 1,992 figure covers creators sourced, qualified, organized, and managed in Airtable. It does not represent 1,992 completed collaborations.

4%conversion rate

I built a DTC brand to learn paid acquisition.

I built the storefront, funnels, and Klaviyo flows with Codex and Claude Code. Meta is the only growth channel. During a 30-day scaling period, the brand generated about US$8,000 in sales at a 4% conversion rate on a high-ticket product.

Private project. Brand and product details on request.

Systems I've built

I design the workflow, use Codex and Claude Code to write the code, and verify what ships.

Creator support

Creator support required 2-2.5 hours a day of manual work. I built a custom RAG agent with discord.js, ChromaDB, SQLite, and the Anthropic API, then hosted it on a Hetzner VPS. It handled about 60% of tickets. Anything uncertain went to a human first.

Outbound infrastructure

At NorthLeads, I built a Clay and Smartlead outbound engine covering sourcing, enrichment, AI personalization, inbox allocation, campaign launch, and reply routing. The infrastructure covered up to 165 inboxes across client accounts. One system generated 40+ qualified leads a month.

NorthLeads served two clients and was not meaningfully profitable. The 165 figure measures infrastructure across those client accounts.

I started with Minecraft videos and graphic design.

Before COVID, I grew a community in the Minecraft space as a creator and designer.

Now

I now TA Creativity in Business and Business Communications at UBC Sauder. I finish my BCom in December 2026.

Creative work

I have used Photoshop, After Effects, Premiere, and Illustrator for 10+ years.

Off the clock

College football and hunting for hot sauce — flavour over pain. For my dad's birthday, I animated his book and used ElevenLabs for the voice work.

I want my next role to be on a team with people I can learn from.

I run creator growth and build the systems behind it.